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Insights from HIM

Where I Share What’s Actually Getting Contractors More Leads.

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Local Service Ads & The New Google Verified Badge: What Contractors Need to Know

Google is replacing the well-known “Google Guaranteed” badge with a new unified Google Verified badge — and every contractor using Local Services Ads needs to understand what this means. The money-back...

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Ride the 2025 Advertising Currents (Without Drowning in Cost)

In 2025, home services businesses face a rapidly evolving advertising landscape where embracing new trends is essential to staying ahead. From integrating AI tools that optimize ad performance in real-time to...

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How Home Improvement Contractors Can Ride 2025’s Advertising Waves

In 2025, home improvement contractors can elevate their marketing game by embracing smart, creative strategies that go beyond the usual playbook. From leveraging AI to personalize content and automate follow-ups to...

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