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Insights from HIM

Where I Share What’s Actually Getting Contractors More Leads.

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Storm Season Marketing: Why Contractors Should Advertise Before the Phone Starts Ringing

Storm season is not the time for contractors to introduce themselves. It is the time to be remembered. Even in a below-normal hurricane forecast, Florida homeowners still need confidence before wind, rain, leaks,...

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Why Home Improvement Leads Feel Harder in 2026, And What Contractors Should Do About It

Home improvement contractors are not imagining it. Leads feel harder to earn in 2026 because homeowners are becoming more cautious, search is changing, and competition is showing up everywhere from Google to...

Person using a laptop with Google search page open and holding a white coffee mug.

Local Service Ads & The New Google Verified Badge: What Contractors Need to Know

Google is replacing the well-known “Google Guaranteed” badge with a new unified Google Verified badge — and every contractor using Local Services Ads needs to understand what this means. The money-back...

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Ride the 2025 Advertising Currents (Without Drowning in Cost)

In 2025, home services businesses face a rapidly evolving advertising landscape where embracing new trends is essential to staying ahead. From integrating AI tools that optimize ad performance in real-time to...

Hand holding smartphone displaying folder of AI app icons including ChatGPT, Mistral, Claude, Gemini, and Copilot.

How Home Improvement Contractors Can Ride 2025’s Advertising Waves

In 2025, home improvement contractors can elevate their marketing game by embracing smart, creative strategies that go beyond the usual playbook. From leveraging AI to personalize content and automate follow-ups to...

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