Insights from HIM

Google is replacing the well-known “Google Guaranteed” badge with a new unified Google Verified badge — and every contractor using Local Services Ads needs to understand what this means. The money-back... Continue Reading

In 2025, home services businesses face a rapidly evolving advertising landscape where embracing new trends is essential to staying ahead. From integrating AI tools that optimize ad performance in real-time to... Continue Reading

In 2025, home improvement contractors can elevate their marketing game by embracing smart, creative strategies that go beyond the usual playbook. From leveraging AI to personalize content and automate follow-ups to... Continue Reading