
From the Couch to the Call.
Turn TV time into lead time with ads that drive action.
Why Big Screen Advertising Still Works
When homeowners choose a contractor for big projects like roof replacements or kitchen remodels, price is only part of the equation—they want a name they know and trust. Big Screen Advertising puts your business right where people notice it, building instant credibility through TV and streaming. Being seen on the big screen makes your brand more familiar, so potential customers are more likely to believe in you before they even reach out.
Broadcast TV
There's a reason the biggest brands in the world still advertise on local TV—because it works. Broadcast TV allows you to reach a broad audience across your service area during trusted programming, including news, major sporting events, and primetime shows. Your business is positioned alongside content that people already trust, giving you an immediate trust boost—especially with older homeowners who tend to watch live television and are more likely to have the budget for larger home improvement projects.
This is perfect for:
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Making your business feel established, even if you're growing
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Becoming recognizable in your community
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Tapping into the "trusted, local expert" feeling people get when they see you on the evening news or during big games and live events
Streaming
Streaming offers unmatched flexibility to connect with the right homeowners, either as a boost to your TV ads or a powerful standalone campaign. Unlike broadcast TV's broad reach, streaming lets you zero in on specific neighborhoods and demographics across multiple devices. I'm here to craft a strategy that perfectly aligns with your goals, budget, and target market.
Streaming is ideal for:
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Reaching homeowners who've cut cable
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Delivering hyper-targeted ads without wasted impressions
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Reinforcing your brand across multiple screens in the same household
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Getting started with video—even without a broadcast budget
When used the right way, streaming can stand on its own—or supercharge a full big screen strategy.