1. Generative AI & Automation: Your Content Co-Pilot
Trend Insight:
AI is rapidly transforming marketing, from ad copy and SEO content to automated customer follow-ups and beyond. Marketers everywhere are leveraging AI to scale personalization and save time — and contractors can do the same.
What You Can Do:
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Use AI tools like ChatGPT or Jasper to help generate post ideas, social captions, or ad drafts — then refine with your authentic contractor voice.
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Automate lead follow-up emails ("Thanks for requesting a quote — here's what happens next") so no opportunity slips through.
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Segment leads by service (roofing, remodeling, HVAC) to send the right message at the right time.
2. Omnichannel & Unified Customer Experience
Trend Insight:
Homeowners see your business everywhere — online, in ads, on social media, and even at the job site. If your message or look changes from one channel to another, trust breaks down. A consistent message across every platform builds recognition and credibility.
What You Can Do:
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Align your logo, colors, and tagline across your website, ads, yard signs, and trucks to strengthen your brand positioning.
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Retarget past visitors with video ads showing your best work.
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Combine physical mailers with digital ads in the same ZIP codes — repetition wins.
3. Short-Form Video & Visual Storytelling
Trend Insight:
Video continues to dominate online engagement. TikTok, Reels, and YouTube Shorts are where homeowners discover projects and services.
What You Can Do:
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Post quick "before and after" transformation videos (15-30 seconds).
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Use captions — most people watch with the sound muted.
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Repurpose your videos across platforms for maximum reach.
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Showcase client reactions or "walkthroughs" of completed jobs — authenticity sells.
4. Privacy, First-Party Data & Cookieless Targeting
Trend Insight:
With data privacy rules tightening, businesses that collect and use their own customer data (emails, leads, reviews) will have an edge.
What You Can Do:
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Gather emails, phone numbers, and ZIP codes from every customer interaction.
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Use those contacts for retargeting through Google or Meta's lookalike audiences.
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Launch email campaigns for past customers with seasonal service reminders to keep them engaged.
5. Retention, Loyalty & Customer Lifetime Value
Trend Insight:
It's five times cheaper to keep a customer than to find a new one. Contractors who maintain relationships win repeat business and referrals.
What You Can Do:
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Offer maintenance plans, inspections, or priority scheduling for past clients.
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Send check-in emails ("It's been a year since your roof replacement — how's it holding up?").
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Implement referral rewards — word of mouth remains your strongest marketing channel.
6. Search & Paid Media: Benchmarks & Realities in Home Services
Trend Insight:
Search and paid ads still drive the most bottom-funnel leads, but competition (and cost) is rising. The key is efficiency — not just more spending.
What You Can Do:
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Optimize ad copy and landing pages to improve conversions.
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Track calls and form submissions to see what's working.
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Test targeting by ZIP code and time of day.
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Utilize Google's Local Service Ads to generate qualified leads and benefit from pay-per-lead pricing.