Marketing That Speaks the Language of Home Services
Blake Smith helps roofing, remodeling, HVAC, and other home service pros grow with strategic advertising and messaging that gets results.
As a seasoned advertising professional with over ten years of experience specializing in home services marketing, I discovered my passion for working with home improvement businesses in Greenville, South Carolina, after graduating from the University of Central Florida. There, I built strong relationships and gained deep industry knowledge. I have partnered with hundreds of companies nationwide, including roofing, HVAC, remodeling, and pest control services, helping them craft clear and compelling messages that resonate with their customers. Based in Jacksonville, Florida, I combine broadcast advertising, digital strategies, and consumer insights to deliver measurable growth for my clients. My commitment goes beyond awards—I'm dedicated to empowering hardworking business owners to succeed and stand out in a competitive market.
We Help You Stand Out — and Get Chosen
Whether you're a local contractor or a growing franchise, we position your business to win more customers through clear, compelling marketing.
Brand Positioning
Discover and define what sets your business apart in a crowded market.
Message Development
Craft customer-focused messaging that turns browsers into buyers.
Big Screen Advertising
Get seen on TV and streaming platforms with smart, cost-effective placements.
Digital Marketing Strategy
From SEO to Google Ads and retargeting, we build campaigns that convert.
Website & Page Optimization
Drive leads with clear, fast, and mobile-friendly pages built to perform.
Local Market Insights
Understand what your customers care about — and how to speak their language.
Our Proven Process to Help You Grow
Our proven process begins by uncovering what makes your business unique and crafting messages that resonate with your target audience. We then launch strategic campaigns across multiple channels and continuously monitor performance to optimize results and maximize your return on investment.
Why Work With a Specialist?
I'm Home Improvement Marketing
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Industry Expertise That Matters
Over 100 home service businesses supported — we know your customers, your challenges, and what makes your offer stand out. -
Messaging That Converts
No fluff, no filler — just clear, homeowner-focused messaging that drives action. -
Custom Strategy for Every Client
We don’t believe in one-size-fits-all. Your marketing plan is built around your goals and market.
Generic Marketing Agencies
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Lack of Industry Focus
Most agencies serve everyone — meaning they don’t understand your customers or your competition. -
Generic Messaging
Template-based campaigns that fail to connect with homeowners on what really matters. -
Cookie-Cutter Approach
Same strategy, different business — little to no personalization or long-term thinking.